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As enterprise supply chains and consumer demand chains have beome globalized, they continue to inefficiently share information “one-up/one-down”. Profound "bullwhip effects" in the chains cause managers to scramble with inventory shortages and consumers attempting to understand product recalls, especially food safety recalls. Add to this the increasing usage of personal mobile devices by managers and consumers seeking real-time information about products, materials and ingredient sources. The popularity of mobile devices with consumers is inexorably tugging at enterprise IT departments to shifting to apps and services. But both consumer and enterprise data is a proprietary asset that must be selectively shared to be efficiently shared.

About Steve Holcombe

Friday

Feb062009

Jolley: Five Minutes With Bill Marler, Well-known Lawyer, Food Safety Activist

Friday, February 6, 2009 at 2:08PM

From Chuck Jolley of the Cattle Network:

"Review the huge food recalls of just the past two years and you’ll quickly understand why that hoary old saw We have the safest food supply in the world is quickly becoming a choke point with American consumers and our international trading partners. No matter how often those of us in the food business try to reassure ourselves with that phrase, an increasing number of people are not buying it anymore ....

I called [Bill] Marler to ask a few pointed questions. You’ll find just two themes in this interview. (1) What the hell is going on? And (2) What will be the effects on the cattle industry."

For the full interview go to Jolley: Five Minutes With Bill Marler, Well-known Lawyer, Food Safety Activist.

Steve Holcombe |

References (1)

References allow you to track sources for this article, as well as articles that were written in response to this article.

Source: Jolley: Five Minutes With Bill Marler, Well-known Lawyer, Food Safety Activist

by Chuck Jolley at CattleNetwork on February 9, 2009

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