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As enterprise supply chains and consumer demand chains have beome globalized, they continue to inefficiently share information “one-up/one-down”. Profound "bullwhip effects" in the chains cause managers to scramble with inventory shortages and consumers attempting to understand product recalls, especially food safety recalls. Add to this the increasing usage of personal mobile devices by managers and consumers seeking real-time information about products, materials and ingredient sources. The popularity of mobile devices with consumers is inexorably tugging at enterprise IT departments to shifting to apps and services. But both consumer and enterprise data is a proprietary asset that must be selectively shared to be efficiently shared.

About Steve Holcombe

Unless otherwise noted, all content on this company blog site is authored by Steve Holcombe as President & CEO of Pardalis, Inc. More profile information: View Steve Holcombe's profile on LinkedIn

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« NebuAd Observes ‘Useful, but Innocuous’ Web Browsing | Main | Portability, Traceability and Data Ownership - Part I »
Monday
Apr072008

Can an Eavesdropper Protect Your Privacy?

DateMonday, April 7, 2008 at 3:00AM

Saul Hansell authored a Bits Blog on the New York Times website on April 3, 2008.

Here's an excerpt:

"I wrote last month about a new crop of companies that is likely to spawn what I called 'the mother of all privacy battles.' These companies put devices inside the data centers of Internet service providers to gather information about every Web site the I.S.P.’s users visit. Their goal is to use this data to display advertising related to what people might want to buy.

That post prompted calls from two of those companies, Phorm and NebuAd, with invitations to learn more about their systems. [....] Their messages were the same: these systems are actually designed to protect the privacy of Internet users more than most of the methods used for targeting advertising today. [...] Meanwhile the Federal Trade Commission has proposed guidelines for behavioral targeting of online advertising. Comments are due April 11."

 For the compelete article see Can an Eavesdropper Protect Your Privacy?

AuthorSteve Holcombe | CommentPost a Comment | Reference3 References |
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References (3)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Source
    Source: Can an Eavesdropper Protect Your Privacy?
    by Saul Hansell at Bits Blog - The New York Times on April 3, 2008
    "I wrote last month about a new crop of companies that is likely to spawn what I called “the mother of all privacy battles.” These companies put devices inside the data centers of Internet service providers to gather information about every Web site the I.S.P.’s users visit. Their goal is to use this data to display advertising related to what people might want to buy."
  • Related
    Related: The Mother of All Privacy Battles
    by Saul Hansell at Bits Blog - The New York Times on March 25, 2008
    "All of the outrage over privacy on the Internet is nothing compared to what may be coming. For years, Web companies have been trying to gather shreds of information about users in order to show them ads for things they are most likely to buy. These schemes have been accelerated over the last year, as the big Web companies like AOL, Microsoft and Yahoo have been trying to combine information they gather on their own sites with data about users gathered from networks that place ads on other site"
  • Related
    Related: FTC Staff Proposes Online Behavioral Advertising Privacy Principles
    by Staff- Federal Trade Commission at Federal Trade Commission on December 20, 2007
    "To address important consumer privacy concerns associated with online behavioral advertising, the staff of the Federal Trade Commission today released a set of proposed principles to guide the development of self-regulation in this evolving area. Behavioral advertising is the tracking of a consumer’s activities online – including the searches the consumer has conducted, the Web pages visited, and the content viewed – in order to deliver advertising targeted to the individual consumer’s interes"

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