I attended the Internet Identity Workshop #9 (IIW9) in early November at the suggestion of Silona Bonewald. She read Banking on Granular Information Ownership and we made a connection regarding her mutual data ownership approach to 'open banking'.
My attendance at IIW9 was strange and familiar. Surreal and real. It was like 'coming home' to a home I'd never seen before. A kind of deja vu.
My experiences with 'identity' have been in the registration of radically serialized data objects (i.e., data elements with GUIs) that are authored, published and distributed by supply chain participants to supply chains. The focus has been about giving product supply chains the opportunity to know more about the products by providing more permissions control over the shared data. This was first theoretically applied to supply chains for chemical products, and then actually engineered and deployed in 2003-06 to the U.S. beef livestock supply chain following the 2003 'mad cow' case. The developed system was - and is - in the form of a multi-tenant, enterprise class system (we marketed it as a 'data bank') that appears to fit well into the cross-section of the Venn diagram in the September, 2008 blog Venn and the art of data sharing by Eve Maler. That is, with one significant exception. The 'identity movement' was essentially non-existent in 2003-06 (IIW #1 was held in October, 2005) and so we did not at that time have the benefit of client-side or browser-side or smartphone-side means, functions and standards related to data identity.
In lieu of identity standards what we did was bake in our own patented business rules for shifting the capabilities of a relational SQL server toward the registration of objects; objects that would then be granularly revealed, traceable, and controllable to the nth degree of sharing among the tenants of the data bank. Then we thought we would be in a good position to tackle integration with other data silo's driving standards for universal data tags. But then a funny thing happened on the way to the coliseum - the USDA's efforts for introducing mandatory animal identification to agriculture collapsed in late 2006 predictably affecting every supply chain company who had bet that the USDA would do what they said they would do. Since then my company, Pardalis, has essentially been anchored in a 'safe harbor' called North Dakota State University.
Earlier this year I had discussions with Microsoft-Fargo, and then Microsoft-Redmond, that led up to Microsoft's then Worldwide Director of CRM, ERP and Supply Chain Solutions. What I was saying to Microsoft was that neither Dynamics CRM nor SharePoint were relevant outside of the federated or vertically integrated parts of supply chains. But what was broadly used by SMBs - where CRM and SharePoint were not - was Microsoft Excel. And so the logical next step was to connect supply chains end-to-end with a 'data bank' blah, blah, blah. Honestly, I didn't begin to tune into InfoCards and what Microsoft's Chief Identity Officer, Kim Cameron, had been up to until later in the summer. Cameron is touting the application of transactional "claims" to provide "minimal disclosures" about persons which has now evolved into the Windows Identity Foundation. There's no doubt in my mind that the ERP folks inside of Microsoft should talk to Kim Cameron and the Identity folks in Microsoft but that's something they'll have to figure out on their own, right? :-)
Now traceability is 'sexy' again. Pardalis is moving forward with major land grant institutions (North Dakota State University, Michigan State University, Oklahoma State University) and supply chain participants (like Top 10 Produce) in seeking $5M/5 year USDA funding for a Coordinated Agricultural Project under the Special Crops Research Initiative. This initiative supports research for methods to prevent, detect, monitor, control, and respond to potential food safety hazards in the production and processing of specialty crops, including fresh produce. Central to this research will the development/introduction of item-level means and functions for interoperably connecting agricultural supply chains from 'farm to fork'. The goal is to provide real-time access to the supply chain participants of the total system of data - not just the data presented in GS1 labeling - relative to product safety, taste, quality, appearance, environmental responses, tolerances, transportation, marketing, storage characteristics , etc.
Like I said, my attendance at IIW9 was strange and familiar, etc. What was missing for me was the application of identity and social networking to supply chains. I suppose one could argue that the term 'supply chain' was there, so to speak, particularly in the IIW9 sessions covering Vendor Relationship Management, but in my opinion it was way in the background waiting to be brought to the forefront. I'm definitely planning on attending IIW #10 in Mountain View in May, 2010, to do my part in helping raise the visibility of supply chains in this mix. I'm really glad to have found my way to the identity movement.
[The foregoing is substantially reprinted from previous contributions made by the author to the Data Ownership in the Cloud group on LinkedIn.]