Published in Foodproductiondaily.com on 24 June 2009:
New research from the United States suggests that consumer confidence in food companies has plummeted after less than one in five said they trusted firms to develop and sell healthy products ....
Consumer appetite for information about food products has increased over the last two years - with 77 per cent eager for more information on ingredients and 76 per cent interested in it origin. Almost three quarters are prepared to do more research into how the food products are grown, processed and manufactured, said the study.
However, the authors warned: “Despite industry efforts to keep consumers informed with more detailed product information, there's still a significant gap between consumer expectations and what retailers/manufacturers are providing.
For the complete article go to Consumer confidence in food manufacturers plunges.